Privacy Policy

Last Updated: July 29, 2026

Introduction

Welcome to Trait Path. We value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our personality and career assessment services.

Trait Path is based in Israel, and our services are available to users worldwide. This Privacy Policy is designed to comply with applicable Israeli privacy laws while also respecting international privacy standards, including regulations such as the California Consumer Privacy Act (CCPA) and the European General Data Protection Regulation (GDPR).

Please read this Privacy Policy carefully. By accessing or using Trait Path's services, you acknowledge that you have read and understood this Privacy Policy.

Information We Collect

Personal Information

When you use our services, we may collect:

• Contact Information: Name, email address, and other contact details you provide
• Assessment Responses: Your answers to our personality and career assessment questions
• Account Information: If you create an account, information related to your profile and preferences
• Payment Information: If you purchase premium assessments, payment method details (we do not store full credit card numbers)
• Communication Data: Information from your interactions with our customer service team

Automatically Collected Information

When you visit our website, our servers may automatically log:

• Usage Data: Pages visited, time spent on pages, referring websites
• Device Information: Browser type, operating system, device type
• IP Address: Your device's Internet Protocol address
• Cookies and Similar Technologies: Information collected through cookies and similar technologies to enhance your experience

How We Use Your Information

We use your information for the following purposes:

• Provide Our Services: Generate personalized assessment results and insights
• Improve Our Services: Enhance our assessment algorithms, questions, and user experience
• Customer Service: Respond to your inquiries and provide support
• Communications: Send you service-related notifications and, with your consent, marketing communications
• Research and Development: Using anonymized, aggregated data to improve our algorithms and assessment accuracy
• Security and Fraud Prevention: Protect our services and users from fraudulent or unauthorized activities

Legal Basis for Processing (For EEA Users)

If you are located in the European Economic Area (EEA), our legal basis for collecting and using your personal information depends on the specific information and the context in which we collect it:

• Contract Performance: Processing necessary to provide you with our services
• Legitimate Interests: Improving our services, marketing, and preventing fraud
• Consent: Where you have explicitly given us permission to process your data
• Legal Obligations: Compliance with applicable laws and regulations

Data Sharing and Disclosure

We do not sell your personal information or assessment responses to third parties.

We may share your information with:

• Service Providers: Third-party vendors who help us operate our business (payment processors, hosting providers, analytics services)
• Legal Requirements: When required by law, court order, or governmental authority
• Business Transfers: In connection with a merger, acquisition, or sale of assets, with appropriate safeguards for your data
• With Your Consent: In other cases where you have expressly consented to the sharing

Data Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no internet transmission is completely secure, and we cannot guarantee the security of information transmitted to or from our services.

Data Retention

We retain your personal information for as long as necessary to provide you with our services and for legitimate business purposes such as maintaining performance of our services, making data-driven business decisions, complying with legal obligations, and resolving disputes.

Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

• Access: Request access to your personal information
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Restriction: Request restriction of processing of your personal information
• Portability: Request transfer of your information to you or a third party
• Objection: Object to processing of your personal information
• Withdrawal of Consent: Withdraw consent at any time where we rely on consent to process your information

Region-Specific Privacy Rights

Different regions provide specific privacy protections for their residents:

California, USA

If you are a California resident, the California Consumer Privacy Act (CCPA) provides specific rights:

• Right to know what personal information is collected, used, shared, or sold
• Right to delete personal information held by businesses
• Right to opt-out of the sale of personal information
• Right to non-discrimination for exercising CCPA rights

European Economic Area, UK, and Switzerland

If you are located in these regions, you have rights under the GDPR, including:

• Right to be informed about our data collection practices
• Right to access, correct, and erase your personal data
• Right to restrict or object to our processing of your data
• Right to data portability
• Right to withdraw consent
• Right to complain to a supervisory authority

To exercise any of these rights, please contact us at privacy@traitpath.com.

Cookies and Similar Technologies

We use cookies and similar technologies to enhance your experience, analyze usage, and assist in our marketing efforts. You can control cookies through your browser settings and other tools.

Analytics and Session Recording

We use Google Analytics to understand how visitors find and use our site, and Microsoft Clarity to understand how our pages actually perform in use.

Microsoft Clarity records how you interact with our pages: mouse movement, clicks, scrolling, and which pages you moved between. This helps us find places where the site is confusing or broken. Clarity masks page text by default, so we see the shape of your session rather than its content. We do not use it to read your assessment answers, your reports, or your conversations with the Companion, and we do not send your email address or name to Clarity.

Microsoft may use this data in line with its own privacy statement. You can opt out of this recording using your browser's "Do Not Track" or Global Privacy Control setting, through browser privacy extensions, or by contacting us at privacy@traitpath.com.

Children's Privacy

Our services are not directed to children under 16 years of age. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child under 16, please contact us immediately.

International Data Transfers

Trait Path is operated from Israel. We do not run our own servers: your information is held and processed by third-party cloud providers — including our hosting, database, payment, email and analytics providers — whose data centres may be located in countries other than your own. Different countries may have data protection laws that differ from those of your country.

We rely on providers that offer approved transfer mechanisms, such as standard contractual clauses or an applicable adequacy decision. If you are located in a region with data transfer restrictions, please contact us at privacy@traitpath.com for more information about our data transfer mechanisms.

Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Email: contact@traitpath.com

By using Trait Path's services, you agree to the collection and use of information in accordance with this Privacy Policy.